Andras Berta Joins Exit Festival As International Marketing Director - Pollstar

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Andras BertaInternational Marketing Director, EXIT.

Festival-marketing expert Andras Berta recently joined Serbia’s Exit festival team as their new international marketing director.

His main focus will be the main event, which is Exit festival, but Berta will also work with the company’s other festivals, such as Sea Star in Croatia, Sea Dance in Montenegro, and No Sleep in Serbia. 

Berta used to handle the international communications and marketing, as well as ticketing, for Sziget, one of Europe's largest festivals, between 2010 and 2017.

The 42 year-old Hungarian has worked with several events in the last few years, always with the aim to increase international brand-awareness and subsequently the ticket sales. 

His international connections and experience will help strengthen Exit's international reach and appeal. 

Said Berta: "It’s an honor to join EXIT, since it’s clearly one of the most famous festivals of the world. For me personally it’s also very important that this event is far more than ‘just’ a festival."

Exit Festival started in 2000 as a student movement for the fight for peace and freedom, both in Serbia and in the Balkans. 

"Understanding the deep social engagement of EXIT is something you can only do once you join them," Berta continued, "So, I’m here for a reason and arrived with clear plans and expectations, but also with a lot of respect. 

He admitted, "we don’t really know how festival marketing can cope with all the restrictions we're facing these days, but we’re also looking at 2021 as the new beginning, which gives us lots of energy to explore new ways.

"Long story short: it’s definitely a huge challenge and I’m looking forward to my new role at Exit!"

EXIT will celebrate its 20th anniversary in 2021, after much back and forth around the anniversary edition this year. For a long time, it looked like EXIT would be the only major open-air festival going down in Europe this summer.

However, EXIT 2020 never materialized. Instead, the team came up with an extensive streaming offer dubbed Life Stream.

If all goes according to plan, the delayed birthday party will take place July 8-11, 2021 at the Petrovaradin Fortress in Novi Sad, Serbia.

Confirmed artists include David Guetta, DJ Snake, Tyga, Eric Prydz, Paul Kalkbrenner, Nina Kraviz, Boris Brejcha, Four Tet, Sheck Wes, Solomun, Sepultura, Metronomy, Honey Dijon, and more.

Exit's Sea Star festival also has dates and first names confirmed: it will take place May 28-29 at Umag, Croatia, headlined by Cypress Hill, Amelie Lens, Meduza and Dubioza Kolektiv.

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Andras Berta Joins Exit Festival As International Marketing Director - Pollstar
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